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 » Madhuri Dixit World » Latest News/Articles Section » Dabur signs Madhuri Dixit as brand ambassador for Chyawanpra

Dabur signs Madhuri Dixit as brand ambassador for Chyawanpra

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Luskamralus

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Dabur signs Madhuri Dixit as brand ambassador for Chyawanprash

New Delhi: FMCG firm Dabur India on Tuesday said it has roped in Bollywood actor Madhuri Dixit as brand ambassador for its brand Dabur Chyawanprash.

Madhuri will be seen endorsing the brand in all television, print and digital campaigns. A new TVC and print campaign featuring Madhuri would be launched soon, the company said in a statement.

Commenting on her association with the brand, Madhuri said: "I am really excited to get an opportunity to endorse an iconic healthcare brand like Dabur Chyawanprash, which has been trusted by millions of Indians, generation after generation."

"Madhuri Dixit exemplifies the modern day Indian mother who successfully balances her professional and family life. This makes her a perfect choice as the brand ambassador for Dabur Chywanprash," Dabur India Ltd Marketing Head?Health Supplements Rajeev John said.

http://zeenews.india.com/business/news/companies/dabur-signs-madhuri-dixit-as-brand-ambassador-for-chyawanprash_87802.html

#1 - Posted on Tue Oct 29, 2013 6:36 pm


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Luskamralus

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Madhuri Dixit new brand ambassador of Dabur Chyawanprash

New Delhi: Actress Madhuri Dixit has been signed as the brand ambassador of Dabur Chyawanprash, health care product from the House of Dabur.“With its immunity strengthening properties, Dabur Chyawanprash protects my family from common day-to-day ailments,” Madhuri, who has also judged dance reality show “Jhalak Dikhhla Jaa”, said in a statement.

The soon-to-be launched campaign, featuring the “dhak dhak” girl, will convey the message of providing three-times more immunity to consumers and the role of the product in maintaining good health.

The 46-year-old will soon return to the big screen with "Dedh Ishqiya" and "Gulaab Gang".

http://www.indiatvnews.com/entertainment/bollywood/madhuri-brand-ambassador-dabur-chyawanprash--10412.html

#2 - Posted on Fri Nov 01, 2013 5:09 pm


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Luskamralus

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Madhuri Dixit: The Endorsement Diva

MUMBAI: Madhuri Dixit is on a roll. Films, reality show judge, endorsements she has got it all.

She has films like ‘Dedh Ishqiya’ and ‘Gulaab Gang’, reality show like ‘Jhalak Dikhhla Jaa 6’ and endorsements like ‘Bush Foods Basmiti Rice’, ‘Expert Detergent Bar’, ‘Comfort Liquid Conditioner’, ‘Olay’, ‘Emami’, ‘Oral – B’ and ‘Taj Mahal Tea’.

And now ‘Dabar India’ has roped in Madhuri Dixit as brand ambassador for Dabur Chyawanprash.

Madhuri will be the only brand endorser in the Chyawanprash product segment, as Emami and Baidyanath, the two competitors of Dabur, do not have any celebrity endorser for Chyawanprash products, at present.

Earlier, superstar Shah Rukh Khan and cricketer Sourav Ganguly had endorsed Emami’s Chyawanprash. Madhuri Dixit will be seen endorsing the brand in all campaigns across television, print and digital.

Looks like the decision of Madhuri coming back to India for good has paid off.

http://businessofcinema.com/news/madhuri-dixit-endorsement-diva/115579

#3 - Posted on Fri Nov 01, 2013 5:15 pm


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